leila thornton, shop owner:

"Based in Cowbridge, Wales, I opened King Fox Menswear in November 2016. Originally, the shop was Bettina, a ladies boutique owned by my grandmother from around 1970 to 2004.

After becoming dissatisfied with life in London while working in insurance, I decided to move to Cowbridge and open King Fox Menswear in the same premises my grandmother once traded from all those years.

I know that comfort is the top priority for most men, as well as looking good. I really enjoy helping customers find a suitable outfit for any occasion and many of my customers report back after being kitted out to say they received lots of compliments, which makes my job even more rewarding!

My stock is, as much as possible, British and European-made, and always made ethically. Garments are always chosen for their excellent quality, and clothing sizes range from small to XXL/3XL.I am conscious that I trade in a small town and knowing that nobody wants to encounter someone else in the same shirt or jacket, I always stock very small quantities of styles to offer exclusivity. For the best experience, come in and see me so that I can help you find the perfect item.

Whenever you come to my shop, you'll always be met with a friendly and warm welcome.

If you want something different, I welcome you to come and visit me at King Fox Menswear in Cowbridge".

"When you feel good in clothes, it gives you a boost of confidence. Everyone should get to feel nice in clothes."